Mitch Joel- Six Pixels of Separation and Doing More with Less

Mitch Joel from Twist Image, Canada’s premier Digital Marketing and Communications agency, and author of Six Pixels of Separation: Everyone is Connected.  Connect Your Business To Everyone, is one of our featured speakers/discussion leaders at the Web 2.0 Expo Open.  I first met Mitch at the very first Podcamp in Boston and was blown away by the session he did on Personal Branding with C.C. Chapman.  Mitch wrote in a few sentences what the heart of the Web 2.0 Expo Open is about this year in the introduction to his book:

Whether the economy is still in a slump or clawing its way back to life by the time this book hits the shelves, one thing will still be for certain: all of us are going to be doing a lot more with a lot less.  The digital channels were meant to do just that.  Your business has been forced to change over the past couple of years.  As a result, there has never been a more important time to understand the myriad digital channels and free publishing tools that are right here in front of you- at your fingertips.

This is the essence of what we hope you’ll take away from the Web 2.0 Expo Open- a better understanding of how to do more with less, of how mastering the digital tools available will enable you to grow and succeed without necessarily costing you an arm and a leg, but instead, matching the tools to your goals and being prepared for the rapidly changing and evolving marketplaces we all find ourselves in.

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